How to Write a Business Plan for a Pickleball Facility

Pickleball is one of the fastest-growing sports in the U.S., and that growth has created real opportunities for dedicated pickleball facilities. Whether you're planning an indoor warehouse-style club, an outdoor court complex, or a hybrid social facility, a strong business plan is essential if you want funding, partners, or a clear roadmap to profitability.

This guide walks through each section of a pickleball facility business plan and explains what lenders, investors, and operators actually want to see.

1. Executive Summary

The executive summary is a one-page overview of your entire business plan. Even though it appears first, it's usually written last. This section should quickly explain what you’re building, who it’s for, and why it will succeed.

Facility concept (indoor, outdoor, or hybrid)
Number of courts and location
Target customer (casual players, leagues, competitive players)
High-level revenue model
Startup cost and funding need

2. Company & Facility Overview

This section explains the structure of your business and the physical layout of your pickleball facility. Lenders want to understand what exactly they’re financing and how scalable the concept is.

Legal structure (LLC, partnership, etc.)
Facility size and court count
Amenities (pro shop, lounge, bar, lessons area)
Hours of operation and seasonal considerations

3. Market Analysis

A strong market analysis proves demand. You’re showing that people in your area will actually pay to play. This is especially important for pickleball since many courts are currently free or publicly funded.

Local population and age demographics
Existing pickleball and tennis facilities
Pricing benchmarks in your region
Gap your facility fills (indoor play, leagues, social experience)

4. Services & Revenue Model

This is one of the most important sections of your business plan. You need to clearly explain how the facility makes money on a daily basis, not just annually.

Open play and court rentals
Memberships and packages
Leagues, tournaments, and clinics
Lessons and coaching
Retail, food, or beverage sales (if applicable)

5. Operations Plan

The operations plan shows how the facility runs day to day. This is where you demonstrate that the business is realistic and manageable, not just a good idea.

Staffing plan and roles
Front desk, coaching, and maintenance needs
Booking and court management system
Safety, insurance, and waivers

6. Financial Plan & Projections

Your financial plan ties everything together. For lenders and investors, this is often the most important section. You should include 5-year financial projections with clear assumptions.

Startup costs and sources of funds
Revenue projections by court and service
Operating expenses and payroll
Cash flow, break-even, and profitability

7. Putting It All Together

A great pickleball facility business plan is clear, realistic, and numbers-driven. Avoid generic language and focus on how your specific location, pricing, and court capacity turn demand into consistent revenue.